Orange Up

20121029 104759 300x225 Orange Up

The Orange Up tech tee and glasses that are up for grabs

We all know childhood obesity is an ever growing problem in our nation. And as a health-minded population, we are in a unique position to put a dent in the problem. There are so many ways to go about this–serving as good role models to our kids and community’s kids; encouraging more activity and healthier lunches in our schools; and supporting organizations and activities that teach kids how to lead healthy lifestyles.

One organization that is leading efforts to combat childhood obesity is ING. The company created its Run For Something Better program to help kids learn that exercise is fun and rewarding. Through its free school-based running fitness programs, ING Run For Something Better challenges children to get active, set goals and start a lifetime habit of physical activity. Each program is capped off with a fun running event involving the school or even the larger community. I’m all over this idea. How about you?

ING is inviting bloggers and social media users to “orange up,” in support of the program. They’ve got orange shoe laces and orange sunglasses available to show your support. Take a photo of yourself all “oranged-up” and post it on your blog, your Facebook page, the Runners Nations Facebook page or Twitter with the hashtag #orange-up. Then, send ING a link to the photo. The first 25 people total who post an “orange up” photo get an awesome ASICS ING tech shirt (orange of course) as a show of thanks from ING.

Want to take things a step further? You can apply to win one of 50 grants of $2,500 each to help start or sustain an existing school-based running program. You can also donate to the cause directly or join a fundraising team.

However you go about it, supporting the Run for Something Better campaign is a fantastic way to help fight childhood obesity. Orange up!

Do any of your local schools have running programs for their students? Ever been a part of one? 

 Disclaimer: I was compensated for this post by ING.

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  1. What a great idea. Such a fun way to promote getting kids active.
    Elle recently posted..Sunday StuffMy Profile

  2. Its a nice kind of shirt…I love the color..
    Jackie recently posted..yeastMy Profile

  3. I think I have an Orange cap, so I think I had better wear it this weekend…

    I just can’t believe that they would even think about cancelling the race, the weather should be find by then… OK the transport could be a little slow, but let those guys just make a plan!

    Coach Dion recently posted..LET THE MARATHON TRAINING STARTMy Profile

  4. Love seeing corporate sponsorship for this kind of thing. :)

    But as someone who recently moved out of Upstate NY, all I can think is, “Syracuse University is gonna LOVE this!!!” :)

  5. This is a fantastic idea! I’ll orange up :) I don’t think my son’s school has a running program but it sure would be fun to have one!
    GreenGirlRunning recently posted..The Race! & A Long RunMy Profile

  6. We don’t have anything like it, and the gym lessons make my kids háte running…
    Mom’ s Home Run recently posted..6-minute mile!My Profile

  7. That is awesome! The more awareness that is brought to the issue, the better. Don’t we want better for our kids? I’m orangin’ up!
    Angela @ Happy Fit Mama recently posted..After Hurricane #SandyMy Profile

  8. I am so glad that so much is going on to fight this! Working in a very urban school, it was heartbreaking to see so many of the children who did not have the knowledge about nutrition or the ability to get out and just run. We did a lot outside and I showed them how they could be active in their own home.
    Fancy Nancy recently posted..Monday Motivation….Reaching OutMy Profile

  9. What a great idea! Glad to see ING partnering with local schools to support this!
    Sheil recently posted..Hidden TalentsMy Profile

  10. Laima has organized a fun run at our elementary school for a couple of years now, as well as starting a lunchtime walk/run program – I love that!
    Kovas – Midwest Multisport Life recently posted..Saucony Triumph 10My Profile

  11. Love the idea of getting youth active! The more awareness the better!

  12. This is awesome! I used to direct several after school programs and would have definitely applied for that grant. I’m tempted now, but also know that I have more than enough on my plate. But I’ll spread the word!
    Laura recently posted..An apple a day won’t keep the doctor awayMy Profile

    Krysten Siba Bishop (@darwinianfail) recently posted..I’m like a BRAND NEW CHICKMy Profile

  14. That’s awesome!
    Robin recently posted..5 Peaks Season ChampionshipsMy Profile

  15. My friend’s husband started a great program in Spokane a couple of years ago called “Active4Youth”. It brought the cross country program back into grade schools and is funded solely on donations and ran by volunteers. They coach the kids and then they have 3 meets and then the top finishers get to run in a big district meet at the end of their season. It has gotten so much support from the community and is really popular.
    Tasha @ Healthy Diva recently posted..Halloween throwbacksMy Profile

  16. I love when companies get behind issues like this!
    Our city has cross-country running meets for kids starting in grade 3. My sister’s a teacher, and I’ve helped her coach for four years. It’s so cute, and the students are so excited to participate regardless of how they finish.
    Abby @ Change of Pace recently posted..Finding Ultra – a book reviewMy Profile

  17. I think it’s great for a major company to be invested in helping kids be healthy, I’m all for it! I also love the orange color because it represents M.S. I bought an orange running shirt to wear in the NYC marathon this weekend, just hope I can still get to the race, it’s looking like my flight is going to be cancelled at this point.
    Beth @ Miles and Trials recently posted..Sandy & the NYC MarathonMy Profile

  18. now this is my kind of campaign cause! I love that ING is taking action! Orange it up!
    lindsay recently posted..Vegan Healthy Bite: It’s So Good It’s ScaryMy Profile

  19. This is such a great idea and cause especially with all the cuts to PE programs in our schools. NY Road Runners runs a great program in local NYC public schools but there are so many schools in need!
    Christine @ Love, Life, Surf recently posted..9 states plus DC. 1300+ miles. 23 hours. Home.My Profile

  20. What a wonderful post. Being in San Francisco, I know plenty of orange opportunities.
    Pavement Runner recently posted..Dear 4:00My Profile

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