Orange Up

20121029 104759 300x225 Orange Up

The Orange Up tech tee and glasses that are up for grabs

We all know childhood obesity is an ever growing problem in our nation. And as a health-minded population, we are in a unique position to put a dent in the problem. There are so many ways to go about this–serving as good role models to our kids and community’s kids; encouraging more activity and healthier lunches in our schools; and supporting organizations and activities that teach kids how to lead healthy lifestyles.

One organization that is leading efforts to combat childhood obesity is ING. The company created its Run For Something Better program to help kids learn that exercise is fun and rewarding. Through its free school-based running fitness programs, ING Run For Something Better challenges children to get active, set goals and start a lifetime habit of physical activity. Each program is capped off with a fun running event involving the school or even the larger community. I’m all over this idea. How about you?

ING is inviting bloggers and social media users to “orange up,” in support of the program. They’ve got orange shoe laces and orange sunglasses available to show your support. Take a photo of yourself all “oranged-up” and post it on your blog, your Facebook page, the Runners Nations Facebook page or Twitter with the hashtag #orange-up. Then, send ING a link to the photo. The first 25 people total who post an “orange up” photo get an awesome ASICS ING tech shirt (orange of course) as a show of thanks from ING.

Want to take things a step further? You can apply to win one of 50 grants of $2,500 each to help start or sustain an existing school-based running program. You can also donate to the cause directly or join a fundraising team.

However you go about it, supporting the Run for Something Better campaign is a fantastic way to help fight childhood obesity. Orange up!

Do any of your local schools have running programs for their students? Ever been a part of one? 

 Disclaimer: I was compensated for this post by ING.

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Comments

  1. says

    I think I have an Orange cap, so I think I had better wear it this weekend…

    I just can’t believe that they would even think about cancelling the race, the weather should be find by then… OK the transport could be a little slow, but let those guys just make a plan!

    Orange
    Coach Dion recently posted..LET THE MARATHON TRAINING STARTMy Profile

  2. Holly says

    Love seeing corporate sponsorship for this kind of thing. :)

    But as someone who recently moved out of Upstate NY, all I can think is, “Syracuse University is gonna LOVE this!!!” :)

  3. says

    I am so glad that so much is going on to fight this! Working in a very urban school, it was heartbreaking to see so many of the children who did not have the knowledge about nutrition or the ability to get out and just run. We did a lot outside and I showed them how they could be active in their own home.
    Fancy Nancy recently posted..Monday Motivation….Reaching OutMy Profile

  4. says

    My friend’s husband started a great program in Spokane a couple of years ago called “Active4Youth”. It brought the cross country program back into grade schools and is funded solely on donations and ran by volunteers. They coach the kids and then they have 3 meets and then the top finishers get to run in a big district meet at the end of their season. It has gotten so much support from the community and is really popular.
    Tasha @ Healthy Diva recently posted..Halloween throwbacksMy Profile

  5. says

    I think it’s great for a major company to be invested in helping kids be healthy, I’m all for it! I also love the orange color because it represents M.S. I bought an orange running shirt to wear in the NYC marathon this weekend, just hope I can still get to the race, it’s looking like my flight is going to be cancelled at this point.
    Beth @ Miles and Trials recently posted..Sandy & the NYC MarathonMy Profile